From car services to nail polishes, it’s possible to virtually find anything on the Internet. And the first results get easily found because they have extremely good website content and/or because they built a result-focused SEO strategy.
The difference between success and failure when working with SEO is on how you create an effective strategy. Many businesses that until today wonder if their company is suitable for SEO can benefit from better rankings. What they need to do is partner with specialists to build a tailored and efficient SEO strategy.
The ultimate goal for e-commerce websites, for instance, is to boost traffic and, hopefully, get higher conversion rates. Choosing the right keywords will help select targeted traffic instead of random visitors that are unlikely to complete a purchase transaction. As an example, for a company selling products that aim to facilitate everyday life, such as storage solutions, some of the keywords to be considered would be:
Search volumes per month in Australia:
- garage storage: 1900 searches
- plastic storage containers: 1600 searches
- storage containers: 1600 searches
- toy storage: 880 searches
- car storage: 320 searches
- car boot organiser: 260 searches
- boot organiser: 110 searches
- stackable storage: 40 searches
- storage products: 30 searches
- car boot tidy: 20 searches
The search volume shows the level of interest the public has for some terms and the analysis is quite simple: higher volume, higher interest. By analysing thoroughly these keywords the company will decide which of those should be included in the SEO strategy. There isn’t a general rule as to which keyword is the right one to get better rankings. The right keyword will be the one that is right for each specific company and it depends on what the company goals are for that SEO strategy. If the organisation wants to reach a very specific part of the market, then it’s better off focusing on really specific keywords, even if the search volumes are lower if compared to broader terms. However, if the objective is to actually be known by a more comprehensive target market, then selecting generic keywords with higher search volumes will most likely bring the desired results.
There is only one ‘one-size-fits-all’ piece of advice that is worth sticking to if you’re looking for long-term ranking results: customise your SEO strategy to fit your company.