Google Analytics
Google Analytics Overview Catherine Blum writes an overview on Google Analytics and emphasizes how useful and important this tool is in the marketing industry. Google Analytics makes it easier to measure results and returns on investments. If you’re an online marketing company or someone aspiring…
Keyword Research
Why keyword research is important for your business? Imagine you lost your phone and you’re trying to find your friends at a crowded music festival. You have several different ways of doing that and one of them is just wander around looking and trying to…
Fairfax Media – The writing was not on the wall but online!
Fairfax Media, publishers of Australia”s oldest and most respected newspapers, has taken dramatic action in response, to the ever declining print publishing business model, by announcing the imminent closure of two printing presses and the axing of 1900 jobs. The digital revolution is now well…