Bondi Chai

Over a number of years delivering social media management & development for Bondi Chai, our social media marketing division found their audience by attracting 10,000+ chai drinkers to follow them on Instagram not just in Sydney, but also in Perth, Melbourne, Brisbane, Canberra, Darwin and most regional towns in Australia. We also helped them launch their brand in Japan, Holland, Pakistan, the UK and the USA by promoting the venues that sold Bondi Chai. We followed the hashtag feeds #chailatte as well as #chailovers and simply #chai to bring people most passionate about chai into their realm. Attraction marketing rarely tasted so good.