You can never go a day without finding a new article explaining how significant speed is to site ranking. Does speed increase your website ranking? The answer is yes! The speed of your site influences your SEO in numerous ways, and if you want to know how, keep reading.

It All Starts With Speed

Even before a guest enters your website, the first thing they notice is your speed. Even if you have done everything required in web design and ensured the content you post is relevant, the first impression you give to your visitors is vital. The users will need to load the site first before they see what you have for them. If it takes a long time to load, you will have fewer people being patient, and your potential site visitor will choose your competitor with better speed.

Regardless of the device the guest is using, every second counts, and the more it takes to load your site, the less patient they become, and they will have to better reason to wait for your page to load. During the designing of your website, it is imperative to ensure you select a web designer who understands SEO. Get an expert who understands how SEO works and what it takes to improve ranking. If you want to keep your guests satisfied and improve their experience, work on your site speed.

How Does Site Speed Improve Ranking?

Easier Crawls

If your site loads fast, it makes it easy for Google bots to crawl your page for indexing. Google is able to index your page without any delays, and once it notices the speed of your site, you are more likely to go on a higher rank.

High Conversion Rate

Remember, you are working against the competitors, and if you cannot offer your users what they need, they will bounce back to your competitor. With a slow site, a user will only hit the back button without a second thought. So, a fast-loading site will improve the conversion rate and reduce the bounce rate. Apart from refining the conversion rate, you also get to create brand loyalty.

Improve User Experience

People experience a kind of stress if they cannot get what they need on time, and if your site has delays, the only thing you will be doing is adding more stress. Your website must become a lead generation machine by ensuring you increase its speed. Improving user experience will keep your guests happy and more willing to come back. Eventually, Google will note your site and boost your ranking.

How Can You Improve Site Speed?

There are various techniques you can use to improve the speed of our site. Such include;

  • Reducing image size
  • Reducing redirects
  • Cleaning up code
  • Work on the site structure

Conclusion

Now that you know the importance of site speed in ranking, there is no excuse to stay invisible. Having a fast-loading site improves user experience and makes it easy for Google bots to index your page. It also improves conversion rate and lowers bounce rate. Therefore, if you want to improve the speed of your site, reduce redirects, clean up ode and reduce the size of your images. Once Google identifies your site as great for information, it will rank it the highest on the search engine.