SEO For Electricians

SEO is the solution for marketing the services of electricians to their potential customers in cities around Australia. It is definitive and it is now, not just in the future. Old style marketing in directories, local papers and such like is finished, kaput, no more. SEO for electricians is so much more effective than the old methods ever were. Matching a suburb with a service is only the beginning in this hand in 3D glove love match. The high-tech world we live in is a veritable gold mine for the switched on sparkie. LED downlights; security camera installations; home alarms; smoke alarms; security lighting; emergency electrical services and the list goes on. Electricians SEO Sydney, Melbourne are the smart ones.

Search Traffic for Electrical Contractors in Sydney & Melbourne

Getting traffic from Sydney emergency electrician searches  is like finding sand on the beach – guaranteed in great supply. Tapping into this rich vein can fill the britches with booty for any switched-on electrical contractor in Sydney. SEO for electricians is, of course, a no brainer for anyone who uses their phone or computer to search for stuff online. Digital marketing is the only way to reach clients in the 21C. All those useful apps to control lights in the home are perfect segue ways for the services of electricians. Electricians SEO Sydney, Melbourne is the way to go.

Maintaining Your Edge on the Internet

Some say that you can develop anxiety about your rankings if you don’t stay on top of things, speaking in search engine optimisation terms, that is. Constant vigilance is the best approach in my experience, when it comes to maintaining your edge on the internet. Keeping an active social media presence is a handy accompaniment to this modern method of marketing. You can never be too proactive when it comes to expressing yourself online. Every moment is an opportunity, according to one digital marketing guru that I know.

SEO for electricians offers a myriad of applications and pathways for accessing large amounts of search traffic online. Think of switchboard upgrades; outdoor lighting installations; garden lighting; ceiling fan installations; hot water electricians; intercom installations; pendant lighting; RCD upgrades; emergency electrician in Sydney; surge protection; and the many territories and suburbs applicable to our intrepid electrical contractor. It is a never-ending story for our sparkie in this high-tech world, where customers always want their specialised services for so many appliances and devices.

Social Media for Tradies: Electricians & Plumbers Using It Well

The digital space has been growing significantly over the past decades, and it is not about to stop. People from all walks of life can attest to the fact that the internet has helped them a great deal. Many people today have shifted their inclination to looking for services online, including electrical and plumbing services. And one of the ways that they do this is by checking the social media platforms. For example, today, a client easily search for an emergency electrician using YouTube videos and Instagram very well. What this tells you is that social media is an integral part of digital marketing. That said, let us now dig deeper into how social media can help your electrical or plumbing business thrive.

1. Increased brand awareness

Given that there are many plumbers and electricians available today, each one of them aims to make their brand known far and wide- and that’s what social media can do for you. Many people today spend their time on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, and so on. You can reach your potential clients easily and faster using the various social media platforms. What you want to do is ensure that you open up a business account on all social media platforms and post unique content that your audience can relate to.

2. Increased conversion rates

The more people get to know about your brand, the higher the chances of getting more sales. When people see that you are consistent in posting unique content on your page as well as read the positive testimonials from some of your clients, they can easily reach you through social media platforms. If there is anyone who has ever come across your social media pages faces an electrical or plumbing emergency, you will be on top of their minds, given that they often see your social media posts.

3. Improves customer engagement

Customer engagement is vital for the growth of any business. It has become easier to engage with the existing customers as well as potential customers through social media platforms. The customers can now leave comments on some of your posts as well as make inquiries. Similarly, you can get to respond to them and also get some feedback on some of the services you offer. However, while interacting with the clients, ensure that you are as professional as possible. And in case of negative feedback from any of them, be sure to work on it and improve where need be.

4. Cost-effectiveness

Opening an account on social media platforms is free. As long as you use the right social media strategies, you will have saved a lot on the marketing costs. However, in case you want to incorporate some paid adds, that’s when you will have to pay for the services.

Take Away

We all know that electrical and plumbing work is very engaging, and getting some time to market your business can be difficult. If too busy, then social media marketing may be the answer. And the good thing is that you can outsource social media marketing services and get all the work done for you while you focus on the hands-on job.

Using Your Garden Lighting As Security Lighting Too

Garden lighting is mostly used to add dimensions and beauty to a property as well as to create a warm, romantic, cozy, intimate ambiance. It can be used to highlight a water feature, illuminate a walkway, showcase a sculpture, or even draw attention to a feature tree or flower bed. What most people don’t know, however, is these lights can also be an integral part of a home’s security system, a discovery that has brought about the new trend of garden lighting installation with strategic security placements.

The Use of Garden Lights For Security

Technically, the purpose of garden lights is threefold, according to Lightscaping expert Andrew Coleman. One, it is supposed to produce an aesthetic effect. Two, garden lights should help one to navigate a property’s landscape and perimeter by making hazards, obstructions, and elevating changes visible. Three, and our topic for the day, garden lighting should provide security. It does this in various ways.

For starters, it eliminates dark corners and spots which would-be intruders like to hide at. This reduces concealment opportunities, which will act to discourage burglars. Secondly,  garden lights indicate occupancy, and according to a report by The Washington Post, burglars most attack homes they think are unoccupied.  They also increase the chances of a burglar being caught, with some being advanced enough to take pictures upon detecting motion.

How To Maximize Garden Lighting For Security

Positioning is the most important thing to consider. The placement of garden lighting fixtures should be strategic. Good placement areas include entryways, the porch, pool, driveway, backyard, and around corners. Lights can also be mounted on trees, flower beds, stairways, plants, and walls. The idea is to place the garden lights in such a way that they provide a clear view of the property and its perimeter.

Also, under positioning, you should consider the height from the ground. Ideally, most security lights are placed higher off the surface. This way, they can cast light on a bigger circumference. Garden lights that are close to the ground win over a shorter radius. This is not to say you cannot achieve the same effect with them; you will just need more of them.

The clarity and intensity of light bulbs used also matters. Avoid really bright lights. Thankfully, most garden lights are not bright. Bright light has been linked with shadow casting, which provides hiding spots for trespassers. Additionally, over-illumination might just help the intruder see exactly what he needs. Soft light, on the other hand, provides even lighting, which creates very few shadow zones. White or clear bulbs are better than colored ones when it comes to using garden lights for security.

Lastly, if you can afford it, automate your garden lights. Advancement of technology has seen the production of garden lights with cameras hooked up to your social media. These motion-detecting cameras can connect to the internet, which enables you to speak or hear people. Upon detecting movement, the camera takes clear pictures of whatever is happening, and the LED lamps attached to it are activated, shining light on the intruder. Some even have alarms to scare off burglars.

Brand New LED Downlights May Save Your Marriage during Lockdown

Currently, the whole world is battling with the Covid 19 pandemic trying to ensure that it does not spread further and cause more deaths. As such, most governments have put up some stringent measures to ensure that their citizens are safe. One of the measures that many governments have put in place is the lockdown whereby people are not allowed to move as freely as they used to before- and it is for the good. While this might have some negative effects on one or two things, have you thought that this is the time to spend more time with your spouse and regain the spark between the two of you? There are very many home projects that you can now do together given that you have so much time in your hands.

Are you confused about the renovation you can do together as a couple? If yes, you are in the right place! Getting an LED downlight installation in your bedroom is a great place to start with. Wondering how that can save your marriage? Read on to find out.

1. You will get to spend time together planning for the project

Like any other project, planning is a very important step that you should never overlook. Perhaps you and your partner never used to spend time planning projects due to the tight work schedules before the lockdown. Most often than not, you would find only one of you working on the project as the other one would be held up somewhere else. But now that you are all home, you can get to work on the project together and even come up with better ideas together. As the old maxim goes, two heads are better than one. You will get to plan the project from start to finish. Matters to do with where the LED lights will be set up, the type of LED lights to go for, if it will be a DIY, or you will outsource the services, the budget, and so on are some of the things that you should include in your planning phase.

2. The lights will set the right tone

The bedroom is an intimate space that you and your partner get to spend some alone time together. For this reason, getting an LED downlight installation in your bedroom might be what you have been missing. Research has shown that the type of lighting you install in your room has a significant impact on the ambiance and tone of the room. You can choose to have the LED lights in any part of the bedroom or even as part of a bathroom renovation- Choose whatever will work for both of you.

3. It gives you a sense of accomplishment

Lastly, getting to see the project from its initial stages to the end will give you some sense of accomplishment. You will tap each other’s back, knowing that you at least did something together during the lockdown period. And this may, in turn, motivate you to do future projects together.