Negative SEO: The Dark Side of Search Engine Optimisation

negative SEO toxic links

Looking for a negative SEO services company in Sydney? We specialise in toxic links removal & Google disavowals, blocking suspicious links with powerful SEO tools – if you need to check your site urgently call us on 1300 321 814.

Google’s algorithms were created to prevent black hat SEO tactics but unfortunately, the loopholes left in Google’s algorithms have enabled the rise of an even darker form of this practice – negative SEO.

Negative SEO is the act of performing some type of action that damages competitors” organic search rankings. This method is used to convince search engines that they should punish a site for using Black Hat SEO techniques when they have not.

There are many ways negative SEO can be done and here are some tips on what you can do to fight them.

1. Malicious attacks on your site. This mostly involves malware, hacks and injections. Hackers will try to find out any security vulnerabilities from your site and when they do, they will modify your robots.txt file to block Google, or inject spam or malware into your web pages.

What to do:

Make sure you secure your server. Fix your security holes so that hackers could not go back in and make malicious changes on your site again. It’s also good to hire a company who can detect vulnerabilities and remove any malware from your server and block malicious traffic to prevent attacks.

2. Spam reporting. A lot of people report spam to Google and some of them could be your competitors or just random people on the internet who feel your site is irrelevant or abusive of Google’s guidelines. If Google receives a lot of report on your site, Google will take a closer look at your backlinks to see if you are manipulating your rankings.

What to do:

Spam reports are not really a thing to worry about if you’re dong white hat SEO as it will rarely affect your rankings. If you optimize your site without breaking the rules, there is a good chance you’ll keep your position and won’t be penalized.

3. Building bad links. Toxic links are the worst of the negative SEO. The pointing of manipulative toxic links to your website will cause your rankings to nosedive and you may even get penalized by Google.

What to do:

(a) Monitor your backlink profiles. Make sure that you”re registered with Google Webmaster Tools to get warnings ahead of time. If you suspect a high volume influx of unnatural links, you should let Google know that you have nothing to do with that activity.

(b) Get rid of these toxic links by emailing the webmaster requesting to remove the links. You can even ask your law firm for permission to use their letterhead when emailing link removal requests as this will more likely increase your chances of getting the links removed.

(c) As for the links you can’t get removed, use Google’s Disavow Tool in Webmaster Tools. With this tool, you can manually tell Google not to count specific links when evaluating your site.

The best thing you can do to combat negative SEO is to follow the rules and produce informative and unique content. Remember that a solid SEO campaign comprises of quality links, regular monitoring and excellent content. Focus on building high-quality links as this will maintain your position and safeguard your site from the evils of negative SEO.

Most Searched Terms: Negative SEO Sydney, toxic link removals company Melbourne, links research tools, Brisbane SEO company, SEO specialists Perth, competitor website attacks Adelaide, online reputation management.


Chinese SEO: Baidu SEO & Optimising For Asian Target Markets

Companies and business owners who have shifted their attention towards online media need to start promoting and advertising their business over the internet. Many companies want to break into China – and Asia generally – but how do they ensure that they get their website found?

One of the contributing factors that have helped several website owners’ gain a fair amount of traffic can be found in the form of SEO. SEO has been growing in popularity receiving its fair share of the spotlight for quite some time and has helped made websites easier to find. What it does is that it makes use of keywords or phrases and integrates them with the services that they provide. Chinese SEO services in Sydney make use of the very same approach in helping their clients reach the top of the search engine results.

It should be noted that SEO relies on your specific target market or audience in order to produce a more refined and organized search result. For Sydney as well as Asian target markets, they need to produce target specific audience. For instance, if searching for a lawyer or women health clinic, what words would need to be used in particular Asian countries? This is what a SEO company takes into consideration when looking for a keyword that is able to suit the preference and needs of their respective clients.

Consultants can help make the keyword creating process much easier and hassle free and these people are provided through SEO agency. Asian countries get the benefit of local SEO making the overall search activity seamless and fast. Local search phrases such as “lawyers in Manila”, “attorney in Makati” receives a lot of hits in the Philippines. SEO is also able to benefit from phrases in foreign dialect. For instance, the word “abogado” which is translated as an attorney or lawyer in English, is a Tagalog phrase commonly used in the Philippines. These words and phrases are often mixed together to create effective search keywords that caters to the local audience. This in turn makes their services relatively easy to find which helps save online users a fair amount of time and resources during their search.

Asia is considered to be a rather vast and expansive market giving companies and business owners plenty of opportunity to expand their services even further. It is important to attend to the respective needs and preferences of your target audience and as such, you may need to use local and foreign search terms and integrate your business with it. This in turn makes your services more visible allowing it to receive the attention that it deserves.

We at Corporate SEO found our content writers at ACM Group Asian Communications based in Sydney. These individuals are able to help us produce timely and well organized content that is able to help us reach the top of a search engine results page. The need to advertise your business is a continuing process and it is ideal to adapt to the changes and innovation that is happening to the market. There may be a need to change your keywords from time to time and it is good to hear that one is able to do just that with the help of SEO companies today.

Locksmiths Need Their Long-Tail Keywords Too

Locksmiths also get the benefits of long-tail keywords when choosing to advertise their services over the internet. This is a good way to have their services be heard to a huge number of individuals in an efficient and effective manner. What are long-tail keywords and how can locksmiths be able to get its full advantage today?

Keywords play a very important role in the field of SEO especially since this is where most of the search results will lead into. Online users often make use of search engines when looking for a particular service and this is where the use of keywords comes into play. They type what they want to find and results show in a couple of seconds. With that being said, if you want a more refined search experience, long tail keywords is the way to go. Usually ranging from three to four keyword phrases, long tail keywords are very specific keywords that fit to the service that a website is providing.

The reason why long tail keywords work is that when customers use a highly specific search phrase, they are usually the ones who are actually going to buy or make use of the product or service that they are looking for. As a result, the particular need of an online user is answered in a timely and effective manner giving them the results that they need, when they need it. This in turn helps save them a fair amount of time in the looking up process maximizing their search as a result.

“Locksmiths” for instance, is one single keyword and using this with a search engine website will produce countless number of results coming from different parts of the world. As a result, online users will be overwhelmed with information making it a bit too confusing to sort them out and find one that is able to cater to your needs and preferences. Adding two or perhaps three phrases will turn these into long tail keywords. This is where local SEO often comes quite handy to acquire as they are able to help their clients become more visible and accessible to the local audience.

For example, typing in locksmiths sylvania will produce location specific results that is provided in a well organized manner. This in turn helps online users find locksmiths near their area which they can easily get in touch with. The result is a fast and convenient way of finding locksmiths to help you with your issues. It should be noted that locksmith services is something that you will often care in dire and critical situations like getting locked in your home, losing your keys to your car and the likes. As such, it is important to find the nearest locksmith for them to arrive at a moment’s notice and help you right away. Getting in touch with a locksmith in other countries will render your search useless wasting precious moments of your time as a result.

If you are providing locksmith services to your customers, you may want to consider using long tail keywords to help advertise and promote your services to a huge number of individuals over the internet. Fortunately, readily available help can be found today with the assistance of SEO companies providing services their clients can make good use of on a regular day to day basis.

SEO For Psychics, Clairvoyants & Numerologists

SEO plays a very important role in keeping a huge number of businesses and the services that they provide accessible and easy to find over the internet. Without it, online users will be having a hard time looking up your website. There is also a chance where one could possibly not be able to find them at all during their search which can be very problematic. SEO however, was able to help business owners receive the much needed attention their websites require allowing them to receive regular flow of traffic.  SEO is something Psychics, Clairvoyants as well as Numerologists can make good use of today.

It should be noted that SEO utilizes popular and recognizable keywords to help advertise a particular service. Newcomers in the advertising industry often make a mistake in creating obscure keywords in hopes to make their brand more distinct and different from the rest. Search does indeed a more refined result but with that being said, since these keywords are a bit too obscure, the likelihood of online users from ever using them is decreased by a large margin. As a result, their SEO marketing endeavors often goes to waste losing a substantial amount of time and resources in the process.

This is the reason why it is important for website owners to think like their consumers by choosing words that they will most likely be searching regardless if this is not something they want to their business to be called or identified with. This in turn will help businesses achieve success in the search result rankings allowing them to show in the very first pages of a search engine result. It is important for websites to be up to date with the latest trends and innovations as this can affect how online users behave when they look something up over the internet.

Reusing to adapt or change your keywords and content can lead to a business failing with an end result of the site not being able to be found. As such, always be mindful of the keywords your target market would use. This is why it is important for website owners to work hand in hand with their advertisers accepting suggestions that would effectively bring them traffic as a result. Local SEO also plays an important role in helping promote your services in the community. The likes of psychic readings in Sydney become much easier to find saving people a considerable amount of time and resources in the process. Furthermore, online users who are in close proximity are usually the ones who are looking for them increasing the likelihood of them using this service more often.

It is important for businesses to make good use of SEO. Psychics, Clairvoyants and Numerologists are slowly catching up with the latest innovation and trend integrating their services over the internet. As such, it is important for these types of businesses to do their fair share of advertising as well especially since their services are considered to be fairly niche. Many however, were able to find success with their transition to online services. This is quite apparent when you do a simple lookup of Psychics, Clairvoyants and Numerologists with them showing a considerable number of results making them very easy to find.

Adult Dating SEO

The number of people looking for dating partners online is increasing everyday. A recent statistics from an online dating site states that one in five couples have met online. More and more single adult are now using online adult dating sites to find love. The potential for adult dating site is enormous because the demand for online dating sites is growing. Implementing proper Adult Dating SEO techniques is the best way to make your adult dating site more visible.

Adult dating businesses depend on keywords to drive more traffic to their site. These keywords allow visitors to easily find the site, convert them to paying customers and drive search ranking up. Higher ranking is achieved through the proper use of keywords. Adult industry is vast; there are countless adult sites such as online dating, sex toys, pornography and other adult related content. Keywords related to the adult industry are generic in nature and evoke a great amount of response from search engine. The choice of keywords will make or break your website. In order to set yourself apart from the competition, you need to be quite specific and optimize your adult dating site to bring in more traffic.

Competition analysis is another way to determine keywords for adult dating. Analyze your high ranking competition and notice the pattern of keywords they use. Using keyword variations can also help you to improve in ranking. Once you determine your keywords be sure to use them into your content, titles, alt tags and meta description. But avoid keyword stuffing search engine implements penalties for sites which use this tactic too often and website ranking will go down if you are not careful.

Adult Dating Keywords/ Average Monthly Searches in Australia
Adult chat 8100
Online dating 8100
Adult dating 2400
Gay dating 1000
Lesbian dating 590
BBW dating 480
Gay dating sites 480
Free adult dating 320
Lesbian dating sites 260
Adult dating site 260
Online dating site 210
Free online dating site 170
Adult dating Australia 140
Live webcam chat 110
Free hook up 90
Free adult dating site 90
Bisexual dating 90
Adult sex dating 90
Best adult dating sites 70
Best adult dating site 50
Adult xxx dating 40
Adult online dating 40
Adult dating website 30
Adult sex dating sites 30
Adult dating service 30
Australian adult dating sites 30
Australian adult dating 30
Australia gay dating 20
Adult dating site Australia 20
Australia adult dating 20
Mature adult dating 10
Free online adult dating 10
Naughty adult dating 10
Online dating gay 10
Online dating lesbian 10
Young adult dating sites 10
BBW adult dating 10
Married adult dating 10
Adult dating community 10
Adult dating and sex 10

Chlamydia SEO

It might seem bizarre to be writing about chlamydia in relation to SEO but the simple fact is chlamydia has seen a resurgence in its fortunes – it”s a borderline epidemic in Australia.

It”s both the thinking man”s and thinking woman”s disease. A woman may not know she has it for years, it has no dramatic working-class symptoms such as pustules or sores, as a female condition it”s seemingly benign – however in truth it has a more dire outcome – it can cause a woman to become infertile – for a woman who wants to become a mum, this can be devastating.

For men it”s a different kettle of fish – within 24 hours of contracting it, a man”s penis can throb with not the most severe pain ever, but certainly enough to tell a man there”s something not quite right downstairs.

As such, men can play the role of the canary in the coal mine. A man who contracts this condition can inform his recent partner that she is the carrier. A difficult matter to broach perhaps, but it can save the lives of a woman”s future children – truly a karmic duty of a man to pass on this information even if he”s feeling somewhat cheesed off at his painful penis.

Chlamydia – 33,100

– clinic 10

– antibiotics 170
– treatment 2,400
– testing 50
– facts 90
– transmission 170
– symptoms 5400
– symptoms in women 880
– symptoms in men 1,900
– in men 390
– testing 50
– transmission 170
How do you get – 390
Symptoms of – 2,400
How to treat – 170
Signs of – 590
Treatment of – 140
What is – 1,600
Treatment for – 480
Symptoms – 140
Chlamydia Pneumoniae 590
Most Searched Terms: Chlamydia SEO, medical SEO, search engine optimisation for doctors, sydney corporate digital marketing.

Osteopath Sydney SEO Keywords

Recently we began campaigning with a brand new client here at Sydney Corporate SEO, looking to market themselves for a special set of skills in the Inner West of Sydney, and even then more specifically Balmain.

Part of the process of course is always seeing what the client wishes to rank for, what’s realistic and what the public actually do search for. Not much point in doing world beating SEO for a term that no one is looking for.

They presented us with an initial set of terms which we then had to expand. For obvious reasons:

Osteopath Sydney
Osteopaths Sydney

These medical SEO terms were fine as people were searching for them, what they weren’t searching for however were the following keywords and keyphrases. As they all have zero searches:

Cranial sacral osteopaths – 0
Back pain natural treatment – 0
Injury rehabilitation Sydney – 0
Osteopaths Inner west – 0

We always feel we can over deliver, so we decided to expand the terms our customer was asking for and give them some extra bang for their buck.

We’re now going for the following and think we can create much more value for our customer in this instance.

osteopath – 2900
osteopaths – 70
osteopath Sydney – 260
osteopaths Sydney – 30
osteopath Sydney cbd – 210
Cranial sacral osteopath – 10
Osteopath Sydney inner west – 10
sciatica treatment in pregnancy – 10
Back pain sciatica treatment – 10
sciatica treatment Sydney – 10
Cranial osteopathy for babies – 10
Craniosacral therapy Sydney – 50
Cranial osteopath Sydney – 10
Cranial osteopathy for children – 10
back pain Sydney – 20
back pain treatments – 10
back pain – 1,600

This represents a much better cross section on which we can draw potential customers to our client’s site, and frankly we’re happy to give it that extra effort so they can see some great returns!

We’re currently extending the keyphrases to include osteopathy clinics, among others.

Business Loans SEO

Owning a business can result in one headache after the next as you’re always confronted with all kinds of problems, plus needs for additional financing in order to continue running the business. The financial aspect can be the biggest hurdle to overcome as you’re faced with debt responsibilities as well as immediate payables such as employee salaries and monthly fixed costs. Oftentimes, when businesses are having financial troubles, they look for business loans to keep it alive and running.

In the past, getting a business loan can be difficult, but with a number of lending companies who provide the necessary funding to keep businesses afloat, getting the cash needed is much easier. It’s also effortless to find them as they can be searched and accessed on the web.

Now, if you’re a lending company, you need to have a strong online presence to beat out the competition.  Building an online presence is vital to generate leads for your business and one effective way to do that is through SEO.

A website is necessary for any business as the Internet is the go to place for people looking for companies like yours. But having a website is not enough, it needs to be effectively optimised for search engines first for it to get more qualified traffic and be found easily online. Being found first can differentiate your business from your competition.

SEO is fundamental and extremely valuable as it positions your website. It considers how search algorithms work and what people search for. The goal is to appear as high in the search engine rankings as possible.

Keyword research is probably the most important aspect in any Internet marketing or SEO campaign. Finding the right sets of keywords or keyphrases to focus on is important in achieving this. Keywords are what a searcher types into a search engine and it’s what matches your website content to what your targeted viewers are looking for.  For example, some of the most searched keywords for business loans are:

business loan 1600

business loans 3600

small business loans 880

startup business loans 260

short term business loans 140

business loan calculator 2400

tax debt 170

commercial loans 390

rural finance 1600

private lenders 210

bankruptcy loans 70

business finance 880

business loans sydney 20

business loans melbourne 50

business loan brisbane 20

business loans perth 50

business loans adelaide 40

business loans australia 480

business finance 880

real estate commercial 2900

property development finance 210

commercial loan calculator 390

In today”s competitive selling environment, internet presence is just not enough. A total digital marketing with an effective SEO approach must be implemented in order to generate local web traffic which converts that traffic into profitable business.

Most Searched Terms:  Business Loans SEO, Business Loans, Digital Marketing Business Loans, Business Loans Sydney, Business Loans Melbourne, Business Loans Brisbane.


Lawyers SEO

In today’s competitive world of law services, winning online is essential for lawyers in dominating their market. And with the growing number of legal clients going online to hire and search for legal services in their area, lawyers and law firms seek the help of a good SEO company for lawyers to ensure their websites get the best ranking in the search engines. For many lawyers SEO has become an effective program to grow their clientele and increase their online visibility.

Try googling “lawyers Sydney” and you’ll see different websites offering legal services show on your screen. And if you’re a legal firm, you would want to see your company’s website appear on the first page of the search engine.

Search engines have the ability to provide new clients and it’s crucial that your website is out there for people to see. Websites run 24/7 which means your business can generate a steady stream of new leads and referrals so if your website is not showing up on the first 2 pages of Google, then you’re missing out on the potential traffic which is generated for this keyword.

There are some SEO companies that resort to black hat method and use keyword stuffing and comment spamming to attain higher page rank. The Sydney Corporate SEO Company follows the search engine rules and policies to ensure that your site performs well in the SERPs by using a good, clean strategy which will gain you a powerhouse ranking and better search engine visibility.

The approach, methods and practices are focused on highly relevant content, organic ranking using keywords and keyword analysis, link building and backlinking for a long-term investment. A plan is formed and a proven strategy is implemented to produce a consistent and lasting improvement in search engine rankings, following all rules and guidelines imposed by major search engines.

A lot of people are in need of the services of a good compensation lawyer. Stay ahead of your competitors by ensuring your search engine visibility and establishing your practice as being one of the premier lawyers or law firms in your city. If you’re looking for a professional and reputable SEO company for lawyers, call 0413 276 780 and get a head start on your SEO plan.

Adult Entertainment Site New Voice for Escorts in Sydney

Leading publishers have been taking advantage of the tablet revolution and have been attracting and growing their readership through digital magazines. Tablets offer readers a more comprehensive experience with fully interactive content. Digital magazines are increasingly capturing the attention of the media industry and are definitely a growing market especially in the young adults who tend to adopt new technology the fastest.

Not to be left behind, many creative webmasters in the adult industry have recognised the growth opportunity of online magazines and have gone digital too. Adult digital magazines are being launched which cover adult entertainment and many of them can be accessed through multiple platforms of the internet.

Digital magazines offer unique and informative editorial content conforming to certain traditional magazine principles. But they”re also fast transcending the limitations of magazine formats, being fast-adapted to tablets, mobile phones and apps. It’s simplistic to say that digital magazines provide an interactive experience for readers by the form of text, inviting images and videos wherein the readers can enjoy an easy to read layout with rich content and easily accessed archives.

Adult entertainment sites have been the new voice of adult service providers such as the likes of escorts in Sydney. It’s a platform where adult entertainers are featured and given the spotlight. One of the up-and-coming adult digital magazines today is the Sydney-based Adult Press which aims to become Australia’s finest local and international adult news source.

Adult Press is an adult digital magazine designed for the more open-minded postmodern era and with private funding behind it, its publishers are striving to become Australia”s best website for adult entertainment. As it finds its feet it will be independent, intelligent, and interesting with a diverse range of content and topics on the latest adult news around the world. It also features information on upcoming adult industry events, plus a listing of the best adult services, adult shops, adult films, as well as the many late-night restaurants and bars you can find not just in Sydney but in Perth, Brisbane, Adelaide, Melbourne and even Canberra.

The digital environment is abundant with opportunities and for adult entertainment sites, digital magazines have the advantage of being a great source of adult news and being able, through intelligent linking, to help the websites of brothels, independent escorts and erotic massage services.

If you”re looking for Adult SEO services to help your website improve its rankings, or you”re a webmaster looking to exchange links between quality topical websites, email us for more info.

Office 365 and Yammer for Social Productivity

Social productivity is unlocking untapped knowledge and productivity potential inside the enterprise using social technology like Office 365 and Yammer. Basic integration brings together deeper connection to enable seamless experience; connected experiences that bring together messaging, collaboration, email and more.

With Office 365, you now have access to e-mail, documents, contacts, and calendars from anytime, anywhere where there is Internet connection. Whether desktop, laptops, and mobile devices – while it helps to protect against viruses and spam. Microsoft Office applications provide you with a familiar interface that eliminates the need to master “new stuff.”

Yammer allows organizations to enhance workflow and productivity through seamless communication. Yammer will also enable you to create external networks to allow non-employees like suppliers and customers to communicate with your company effectively and easily. Seamlessly navigate between Office 365 and Yammer through an integrated experience with Single Sign-On (SSO), users only need to log in once to access the Yammer feed – right inside Office 365.

Document management is the one of the cornerstone of Office 365. It is designed to allow the organization to upload files, tag, like and comment with ease. Organizing specific folders is easy and you’ll never have to worry about misplacing an important file. Finding important files is simple, streamlined process improving productivity of the organization. Searching for emails, waiting for responses and looking for documents can get in the way of workflow and productivity. Office 365 with Yammer makes communicating and sharing files fast and easy creating a dramatic increase in the quality of your workflow. Improved workflow leads to better productivity.

When employees work together instead of separately, new and better ideas can be formed. Employee isolation disappears and engagement increases. Yammer in Office 365 helps to drive productivity by allowing employees to connect, communicate and collaborate as a team. It also help onboarding new employees easier, posting content to groups serves as virtual training ground for new employees. Employees can comment on documentation, ask questions, feedbacks and connect to experts.

Business with a large number of employees in different location can now communicate, share documents and files, create content and schedule meetings and event in real time regardless of location. Office 365 is the best solution to scheduling problems, it allows users to share their calendars as well as maintain individual private calendars. No more wasting time with scheduling conflict, employees can now attend meetings in person or via virtual conference.

Clients and customers are also important in research and development, knowing what they have to say helps in gaining insight on what they want and what you can offer. Office 365 integrated with Yammer provides you with an option of creating a space in your community specifically devoted to customer support and feedback. It allows you to personally help your clients and customer and creates engagement.

Focusing on productivity should always be a priority. Implementing Office 365 with Yammer integration helps unlock untapped knowledge and productivity potential inside your organization. WebVine can manage your migration to Office 365. Contact WebVine for a free demo of Office 365 and learn how it can take your organization to a whole new level of productivity.

Cancer SEO – Search Volumes for Cancer News Journalists & Marketers



The World Cancer Report, produced by the World Health Organization”s specialized cancer agency predicted that cancer cases will rise from an estimated 14million annually. WHO also reported that cancer is now the biggest killer in Australia ahead of heart disease. People want to know more information about cancer today. And it is quite evident from the number of searches they made into their search box.

We ran a keyword research on cancer and cancer related terms in Australia to help cancer news journalists & marketers know what people are looking for. We found out that Lymphoma, Melanoma and Skin Cancer have the biggest number of search volumes with 14,800 average searches per month followed by Breast Cancer, Leukemia, Prostate Cancer, Pancreatic Cancer with 12,100 searches. Below are the different kind of cancers and the number of average monthly searches.

Keywords Average Monthly Searches
in Australia
Cancer 9,900
Cancer News 9,900
Bone Cancer 2,900
Brain Cancer 1,300
Breast Cancer 12,100
Carcinoma 2,900
Cervical Cancer 6,600
Chemotherapy 5,400
Colon Cancer 4,400
Colorectal Cancer 1,900
Endometrial Cancer 1,600
Kidney Cancer 1,600
Leukemia 12,100
Liver Cancer 4,400
Lung Cancer 8,100
Lymphoma 14,800
Melanoma 14,800
Ovarian Cancer 9,900
Prostate Cancer 12,100
Pancreatic Cancer 12,100
Skin Cancer 14,800
Stomach Cancer 5,400
Testicular Cancer 5,400

Keywords are what searcher types into the search engine box. When you correctly identify the best keywords for your business, and study the competition, you can formulate an intelligent keyword and content development strategy to accomplish your Search Engine Optimisation goals.

Keyword research is the process of finding search terms and using them to perform SEO. Keyword research is the basis for doing SEO. It let you know what people are looking for. It can help you decide which pages to make and how to optimise the pages. Keyword research influence navigation, linking, images, meta description and plenty of other decisions. The idea of ranking is to get traffic for keyphrase, to get visitors who eventually convert into customers.

Debt Consolidation SEO in the Finance Industry

Cornerstone SEO in the Finance Industry

If your website is going to target a competitive term, such as debt consolidation, you need to understand how cornerstone content works. The fact of the matter is that there will be very many websites out there which will also be targeting that particular key phrase. The sheer number of sites interested in that phrase helps to explain why it is so competitive. After all, if your site can rank highly for that phrase, you can expect a lot of visitors to be directed to your site by the search engines.

While a term like debt consolidation can be difficult to rank for, it is not impossible. If you follow a sound strategy, if you build the content required by this effort, and if you give your efforts sufficient time, you may be able to overcome the competition. This then leads to the idea of cornerstone content. More specifically, what is it and how is it used?

You can already glean some understanding of the term from the word cornerstone. The idea here is that your site will have certain content that is the most useful and most relevant to visitors. In terms of debt consolidation, you might have one particular article which has been extensively researched and which contains a wealth of information for someone interested in the topic. So when it comes to this particular subject, if there was one place on your site that you would refer people to, who want to learn more about debt consolidation, then that is the very first place that you would send people to.

The content has to be good enough, so that people will feel that they derived good value from reading it. In fact, it should generally be so good that people won”t just be content to read it. They will instead feel compelled to share it with other people, who they know are also interested in debt consolidation. And given the way things are going, there are very many people out there who would benefit from such a good article.

Once you have your cornerstone content set up, you need to make sure that the other parts of your site build on that content and support it properly, so that it can be highlighted and emphasized as much as possible. Also, you need to make sure your cornerstone content is structured in a way that is appealing both to search engines as well as social media.

When it comes to structuring the content, you need to make sure you get the important parts right. Make sure that the article uses the appropriate keywords, for example words related to debt consolidation, in a way which remains readable and useful to your visitors. Tie the keywords in to the particular questions or queries that you expect your visitors to have about the topic. Make it easy for visitors to bookmark, share and link to your content, so that they have an easier time making the content available to others. This will also help to raise the authority of your site in the eyes of the search engines.

For more information on Debt consolidation from our clients please click the attached link.

WebVine – SharePoint SEO


WebVine are a Sydney based boutique consultancy working with clients who are looking to get the most out of SharePoint. They provide optional support agreement to clients to help them keep improving their SharePoint environments. They provide SharePoint consultancy to build solutions and they also provide SharePoint content migration assistance. WebVine experts develop in SharePoint 2007, SharePoint 2010, and SharePoint 2013.

When WebVine initially contacted us, they were very frustrated with their rankings. Their ranking dived on the 8th page of Google for their major keywords. The website did not have any keywords ranking in the top 10 of Google. When we ran their initial ranking report, we noticed that there was plenty of room for improvement. Their ultimate goal was to beat out competition by increasing search engine rankings and visibility.

We performed a very detailed keyword analysis in order to identify and target a range of keywords that have large search volumes per month in Sydney.

Keyword / Average Search Volume

SharePoint    2900
SharePoint Sydney   50
SharePoint Development Sydney  50
SharePoint Consultant Sydney   20
SharePoint Developer Sydney  30

After identifying the keywords, we assigned the keywords to specific pages in the site. We then created a keyword-rich content, starting with the homepage and rewrote the content on the pages to have keyword density to support the keywords. We also implemented and developed a customized optimization strategy for WebVine. On-page SEO and development of updated pages containing the targeted keywords. We also did link-building campaign for Webvine to support their major keywords. Optimized articles were also syndicated for WebVine.

After four months we are pleased with the result of the campaign. WebVine achieved the top #10 ranking in Google for their five most important keywords.

Keyword / Google Ranking

SharePoint 8
SharePoint Sydney 1
SharePoint Development Sydney 1
SharePoint Consultant Sydney 2
SharePoint Developer Sydney 6

Stop Smoking Sydney SEO


Mobile Smoke Busters with Michael Parr Master Practitioner NLP is a Stop smoking hypnotherapy based in St. Peters, New South Wales. The hypnotherapy service is mobile, so either you can head to their clinic or they”ll come around to your place. The foundation of the Mobile Smoke Busters Stop Smoking System is based on Advanced Neuro-Hypnotic Methods developed over the last 40 years and has helped thousands of smokers to become happy, healthy non-smokers simply and naturally.

Mobile Smoke Busters approached us because their ranking has dived to the 7th page of Google. We analyzed the pages and found out that Page Titles are not congruent with traffic-value search terms and the terms are lacking the right levels of keyword density. We performed a very detailed keyword analysis in order to identify and target a much broader range of keywords. Their ultimate goal was to increase search engine rankings, which would translate into more client calls.

We determined that the site would get even more traffic by targeting keywords in specific. We decided to target the most highly-searched keywords to a full-scale geo-targeted campaign.

Search volumes per month in Sydney
Quit Smoking Hypnosis – 720
Stop Smoking Hypnosis – 480
Quit Smoking Sydney – 110
Stop Smoking Sydney – 110
Stop Smoking Hypnotherapy – 70
Quit Smoking Hypnotherapy – 70

We’ve also found out the 1564 links are coming into their website. Also the site has over 2000 backlinks according to Majestic SEO. Most of the links are toxic and majority is responsible for their horrific dive. We will be doing a massive clean-up to improve their Google ranking.

After identifying the keywords, we will assign the keywords to specific pages in the site. We will then re-write the content on the pages to have keyword density to support the keywords. We will also develop and implement a customized optimization strategy for stop smoking Sydney, comprised of improved on-page SEO and development of new pages in order to target new keywords, accompanied by an aggressive link-building campaign to support their major key terms. In addition to the new content we will write and syndicate optimized articles for the SEO benefits, but also to achieve the online presence that Mobile Smoke Busters needed to be the leader in their market.

Storage Solutions SEOed

From car services to nail polishes, it’s possible to virtually find anything on the Internet. And the first results get easily found because they have extremely good website content and/or because they built a result-focused SEO strategy.

The difference between success and failure when working with SEO is on how you create an effective strategy. Many businesses that until today wonder if their company is suitable for SEO can benefit from better rankings. What they need to do is partner with specialists to build a tailored and efficient SEO strategy.

The ultimate goal for e-commerce websites, for instance, is to boost traffic and, hopefully, get higher conversion rates. Choosing the right keywords will help select targeted traffic instead of random visitors that are unlikely to complete a purchase transaction. As an example, for a company selling products that aim to facilitate everyday life, such as storage solutions, some of the keywords to be considered would be:

Search volumes per month in Australia:

  1. garage storage: 1900 searches
  2. plastic storage containers: 1600 searches
  3. storage containers: 1600 searches
  4. toy storage: 880 searches
  5. car storage: 320 searches
  6. car boot organiser: 260 searches
  7. boot organiser: 110 searches
  8. stackable storage: 40 searches
  9. storage products: 30 searches
  10. car boot tidy: 20 searches

The search volume shows the level of interest the public has for some terms and the analysis is quite simple: higher volume, higher interest. By analysing thoroughly these keywords the company will decide which of those should be included in the SEO strategy. There isn’t a general rule as to which keyword is the right one to get better rankings. The right keyword will be the one that is right for each specific company and it depends on what the company goals are for that SEO strategy. If the organisation wants to reach a very specific part of the market, then it’s better off focusing on really specific keywords, even if the search volumes are lower if compared to broader terms. However, if the objective is to actually be known by a more comprehensive target market, then selecting generic keywords with higher search volumes will most likely bring the desired results.

There is only one ‘one-size-fits-all’ piece of advice that is worth sticking to if you’re looking for long-term ranking results: customise your SEO strategy to fit your company.

Irish Recipes



Irish foods should not be enjoyed only on St. Patrick’s Day. Enjoy Irish dishes everyday even if you’re not on Emerald Isle. LOURDES LAPSO has compiled some Irish Recipes that are delicious and easy to make. Try these at home and share with the whole family.



Irish Stew


1 kilo lamb shoulder cut into cubes                          4 large potatoes cut into 1cm slices

2 medium onions, roughly chopped                        4 large carrots cut into quite thick pieces

3 cups beef or lamb stock                                             Small knob of butter

Fresh parsley                                                                     2 Bay leaves

Sprig of Thyme                                                                  2 tbsp. rapeseed oil

Salt and ground black pepper



1.       In a large saucepan melt the butter and 1 tbsp. of oil in a pan over a fairly high temperature and fry the lamb until it is brown. Remove and set aside. Reduce the heat to medium. Add a tablespoon of oil and fry the onion, celery and carrots until the onions have softened.

2.       Preheat the oven to 160°C.

3.       Return the meat to the pot, along with the bay leaf, onions, thyme and stock, season with sea salt and ground black pepper and bring to a boil. Remove from heat, add the carrots mixing well with the meat, and then put the potato slices over the top. Put a little butter and give a final seasoning of sea salt and ground black pepper.

4.       Cover and place in the oven for about one and half hours or until the meat is tender. Remove the lid and stir in a handful of chopped parsley. Return to the oven and cook for 10 minutes until the potatoes have colored.

Serve the stew in flat soup bowls with slices of Irish soda bread and butter.


Northern Irish Pasty


1 lb. ground beef (cooked, drained)                                        1 cup breadcrumbs

1 tsp. salt                                                                                             ½ tsp. pepper

2 tsp. Worcestershire sauce                                                        ½ cup cold water

1 tsp. coriander                                                                                 ½ tsp. nutmeg

3 medium size potatoes (Boiled, mashed and cooled).   2 tbsp. chopped parsley

1 medium size onion (diced and sautéed)


1 egg                                                                                                     ½ cup flour

½ tsp. salt                                                                                            ½ cup of milk


1.       Mix all the ingredients.

2.       Form the pasty into approximately 3-inch diameter patties.

3.       Dip in to batter and cover all over.

4.       Deep fry in oil and remove when golden brown.  Serve with chips.



Boxty is a traditional Irish Recipe for potato pancake that contains a mixture of mashed and grated potatoes.


1 cup raw, grated potatoes                                          1 cup mashed potatoes

1 cup all-purpose flour                                                   2 tsp. baking powder

2 tsp. salt                                                                             2 eggs, lightly beaten

½   cup whole milk                                                           ¼ tbsp. ground black pepper

Butter or oil for frying                                                    Sugar (optional)


1.       Place the grated raw potatoes in a clean cloth and twist to remove any liquid.

2.       Combine raw potatoes and mashed potatoes.

3.       Whisk ½ cup milk, egg, flour, baking powder, pepper and salt until smooth.

4.       Combine flour mixture, raw potatoes and mashed potatoes to make a batter.

5.       Heat the oil or butter in a skillet over medium heat.

6.       Drop in the potato batter about 2 inches in diameter. Fry on both sides until golden brown about 4 minutes per side.

7.       Drain on paper towel. Butter and serve hot with or without sugar.



Dublin Coodle


    1 pound bacon, cut into half inch                                          2 pounds pork sausages cut in half

    2 tbsp. vegetable oil                                                                   2 medium onions, peeled and thinly sliced

    2 cloves whole garlic                                                                   2 carrots, peeled and finely sliced

    4 large potatoes, finely sliced                                                 Salt and pepper

    2 cups/500 ml rich beef stock                                                  Chopped parsley for garnish



1.       Heat the oil in frying pan. Saute onion and garlic then add bacon. Raise the heat and add the sausages until brown, careful not to burn the onions.

2.       Place the layer of onion, bacon and sausage mixture followed by the layer of sliced carrots then a layer of potato in a heat proof casserole. Season each layer with chopped parsley and ground pepper. Continue layering until the ingredients are used up, finishing with a layer of potato.

3.       Heat the oven to 425°F Pour the beef stock then cover with a lid and cook in the oven for 45 minutes. Look to see the Coodle is not drying. Lower the heat to 350°F and cook for another 30 minutes until bubbling and the potatoes are cooked.

4.       Remove from the oven and rest for 10 minutes before serving.





    1 pound cabbage (or kale)                                       1 pound potatoes

    6 scallions (or small bunch of chives)                   ? cup milk (or half-and-half)

    Salt and freshly ground black pepper                  4 to 8 Tablespoons butter, melted

    Fresh parsley or chives


1.       Cook the unpeeled potatoes in water until tender. Drain, peel and return to pan over low heat to evaporate moisture. Simmer the milk, butter and chopped scallions. Mash the warm potatoes while adding the mixture until they are smooth.

2.       Remove the core from the cabbage then slice the leaves thinly. Boil an inch of water in saucepan and add a teaspoon of salt. Add the cabbage and cook until it is wilted and turned darker green, don’t let it over cook. Drain well squeeze to get excess moisture out. Return to saucepan, add the butter and cover. Remove from heat let the butter melt.

3.       Mix the cabbage and mashed potato thoroughly. Season with salt and sprinkle parsley or chives before serving. Make an indention in the center of the mound and put the last of the butter to melt.



Black Pudding


   4 cups fresh pig”s blood                                              2 1/2 teaspoons salt

    1 1/2 cups pinhead oatmeal                                    2 cups beef suet, finely chopped

    1 large yellow onion, finely chopped                   1 cup milk

    1 1/2 teaspoons freshly ground black pepper  1 teaspoon ground allspice

    1 cup breadcrumbs                                                     Fresh chopped thyme or parsley


1.       Soak breadcrumbs in milk, add the oatmeal and salt to the blood and stir. Add suet, onion, parsley, allspice, black pepper and mix well until blended. Shape using wax paper and tinfoil.

2.       Steam for 1 ½ hours. Leave until cold. Cut into ½ inch slices and fry in hot oil on both sides until crisped.



Crispy Crubeens


4 pig’s trotters                                                                   2 pcs. Carrots

1 stick celery                                                                      1 big onion

½ cup wine vinegar                                                         1 cup breadcrumbs

Small knob of butter                                                       ½ tbsp. ground allspice

¾ lb. sea salt                                                                       ¾ lb. brown sugar

12 ½ cups water                                                                1 bay leaf

3 sprigs thyme                                                                   1 tsp. peppercorns


1.       Mix 12 ½ cups water, ¾ brown sugar, ¾ lb. sea salt, bay leaf, 3 sprigs thyme, peppercorns then boil. Cool the mixture. Soak the totters for 24 hours.

2.       Rinse and boil in fresh water add carrots, vinegar and celery. Remove scum that forms at water surface. Lower heat and simmer until tender.

3.       Drain and allow to cool. Roll in melted butter and breadcrumbs mixed with allspice.

4.       Grill slowly, deep fry in oil or baked in the oven at 350°F until hot and crispy outside.


Irish Champ


1 kg potatoes

1 ½ cup scallions chopped finely

1 cup milk

5 tablespoons butter to taste

Salt and pepper


1.       Boil unpeeled potatoes in a pot.

2.       Put the scallions in a saucepan and cover with milk. Slowly bring to a boil. Simmer for 3 minutes constantly stir with wooden spoon.

3.       Peel and mash the boiled potatoes. Add the scallion mixture and beat well. Season with salt and pepper.

4.       Make an indention at the center and pour in the melted butter.


Shepherd’s Pie

Ingredients for the filling:

    2 pounds lean ground beef                                                     1 tablespoon vegetable oil

    1 large onion, diced                                                                     3 medium carrots, peeled and diced

    2 stalks celery, diced                                                                   2 cup frozen peas

    1/4 cup all-purpose flour                                                          2 teaspoons Worcestershire sauce

    2 cups beef broth                                                                        3 sprigs of thyme, finely chopped

    1 cup chopped white mushroom                                          Chopped parsley for garnishing

    Salt and freshly ground black pepper to taste

Mashed Potato topper:

2 lbs. potatoes                                                                                  3 tbsp. unsalted butter

½ cup milk                                                                                           1 cup cheddar cheese

Salt to taste


1.       Heat the oven to 375°F Prepare the mashed potato. Boil the potatoes until soft then drain. Simmer the milk and butter add salt and pepper. Mash the potato while adding the mixture.

2.       In a saucepan melt butter and sauté onion and garlic until translucent. Add the mushrooms and cook for 5 minutes.

3.       Add the beef and season with salt and pepper. Stir the flour in the beef and add the beef broth, milk and carrots. Add Worcestershire sauce, and thyme. Cover with a lid and cook for 15 minutes. Turn off the heat and add the peas and celery. Taste and season with salt and pepper as needed.

4.       Place the filling in a 10-inch pie plate. Pipe the mashed potato with a pastry bag or just carefully spread over the top. Sprinkle grated cheese on top.

5.       Bake for 20-30 minutes. Remove from oven and sprinkle with parsley. Let it rest for 5 minutes before serving.






    6 cups flour                                                                                     ½ teaspoon allspice

    1 teaspoon salt                                                                             1 sachet active dry yeast

    4 Tablespoons sugar                                                                   1¼ cups warm milk

    ? cup warm water                                                                      4 Tablespoons butter, softened

    4 Tablespoons currants                                                             1 beaten egg                                     

   150g raisings                                                                                    Powdered sugar, to decorate

   5 Tablespoons orange or lemon peel, chopped              



1. The night before, soak the currants and chopped peel in tea and leave overnight.

2. Mix the yeast with 1 tablespoon of sugar, flour, allspice and salt. Add the beaten egg.

3. Make a well in the center of the flour mixture and pour the milk and water and mix into a dough.

 4. Put the dough in a butter-greased bowl, cover with plastic wrap and leave in a warm place for 1 hour to expand to about double in size.

5. Turn the dough back to floured board and knead the sugar, raisins, currants and chopped peel into the dough. Return the dough to the bowl and cover again. Leave to expand for another 30 minutes.

6. Grease bread tin with butter. Fit the dough into the tin and brush the top with melted butter and cover until it doubled in size again.

7. Preheat oven to 400°F. Brush the surface of the dough with milk and bake for 40 minutes until a skewer inserted into the center comes out clean.

8. Sprinkle with powdered sugar when it comes out of the oven and is still hot.



Irish Soda Bread


    4 cups flour                                                                             1 teaspoon baking soda

    1 teaspoon baking powder                                              1 teaspoon salt

    ¾ cup raisins                                                                           1 cup buttermilk

    2 tablespoon sugar                                                              2 eggs


1.       Preheat the oven to 375°

2.       Mix the flour, salt, sugar, baking soda, baking powder in a bowl.

3.       Add the raisins. Make a well in the center and add the milk and 1 beaten egg.

4.       Knead the dough on lightly floured board. Shape into a round loaf on a greased baking sheet. With a knife, carefully mark a ¼ inch deep X on top of the loaf. Beat the remaining egg and brush the loaf.

5.       Bake at 375°F for 30-35 minutes or until golden brown. Cut into wedges and serve with butter.

Dublin Corned Beef and Cabbage


    4 pounds corned beef or brisket                           4 large carrots, cut into large chunks

    6 to 8 small onions                                                       1 teaspoon dry mustard

    ¼ teaspoon thyme                                                      ¼ teaspoon parsley

    1 head of cabbage cut into 4 sections                  Salt and pepper

    8 small potatoes


1.       Put the corned beef in a pot and simmer until tender. Set aside.

2.        Add cabbage, onion, carrots, potatoes, thyme, mustard and parsley in a pot of water.  Simmer until the vegetables are soft and tender. Season with salt and pepper.

3.       Trim excess fat off the brisket then slice across the grain.

4.       Serve the corned beef on a warm platter with the vegetables. Ladle a little of the cooking liquid over the meat and vegetables.



Dublin Lawyer there are many variations or Irish Recipes  for this Lobster in cream sauce with Irish whiskey.


    2 fresh lobster about 800g each                             3 Tablespoons butter

    4 Tablespoons Irish whiskey                                    2 cups cream

    2 shallots                                                                         Cayenne pepper

    1 tsp. flour                                                                      2 egg yolks



1.       Boil the lobster in a large pan of water. Remove all the meat from the lobster including the claws. Cut the meat into chunks.

2.       In a skillet, melt butter then sauté the shallots until translucent. Add the lobster meat dust with flour and  mustard  and stir.

3.       Now add the whiskey and cream, simmer for 5-10 minutes.

4.       Put a little of the sauce into a cup and whisk the egg yolks. Pour on the pan and heat without boiling. Season with salt and cayenne pepper .

5.       Put back into the half shells and serve hot.




Limerick Ham


3-5 lb ham (bone-in, boneless or shoulder)                  cider to cover

½ cup brown sugar                                                                  1 tsp. mustard spice

20 whole cloves


1.       Cover the ham with cold water and bring to a boil.

2.       Replace the water with cider then boil. Lower the heat simmer for about 20 minutes.

3.       Remove from heat and allow to stand in the liquid for 30 minutes.

4.       Remove the ham from the pot. Skin and score the ham deeply by making half an inch slashes in it in a diamond pattern. Stud the ham with whole cloves.

5.       Mix the sugar and mustard in a bowl. Rub well into the surface of the ham.  Bake in 400°F until skin is crispy and the ham reaches an internal temperature of 160°F for about 45 minutes.


Irish Coffee


1 ½ oz. Irish whiskey

7 oz. hot coffee or 2 shots of espresso

1 tbsp. brown sugar

1 heaped tbsp. whipped cream


1.       Use warmed coffee glasses and add the whiskey.

2.       Add the sugar and dissolve in the whiskey.

3.       Pour the hot coffee into the glasses about 4cm from the rim and stir well.

4.       Whip the cream and pour the cream over the back of a spoon to float on top of the coffee.

5.       Do not stir, serve at once and drink through the cream.

Webmaster Tools

Article on Webmaster Tools written by Catherine Blum.

Technology has allowed us to do things we couldn’t imagine 20 or 30 years ago would be possible. For instance, trying to picture one place where we could search closely to everything and get answers within seconds would be inconceivable. Yet, today this is possible and search engines make that happen. There are a few available in the market nowadays however the most used are Google, Yahoo! and Bing. And since everyone is using search engines to look for websites or more information on their interests, companies then realised it would be important, not to say crucial, to have a good ranking for their website. Good rankings can easily translate to an increased click-through rate which means more people accessing your website (and that would be the ultimate goal of the first part of the company strategy to convert visits to sales). That explains why possibly every company in their industry wants to be (and is trying to get) on the top of search results.

If you’re aiming to be a rock star of search results for your desired terms in Google then Webmaster Tools can help you get there. For those unfamiliar with it, Webmaster Tools is a free program provided by Google and it’s particularly useful for those maintaining and managing a website (known as webmasters) and wishing to turn it into a Google-friendly website. Google makes available a number of videos and articles that explain different aspects of the Webmaster Tools. For instance, you can learn about snippets (a short description of a page content that appears right under the page title on search results) and how they get picked, how to make sure Google crawled your website, the importance of unique content and specific page titles and many other topics. It’s also possible to link you Webmaster Tools to your Google Analytics account so you’ll have all the data you need in your Analytics page.

After you add your website to the Webmaster Tools you can have access to your visitors queries, check your website’s health (against errors, for instance), remove a page from the search results on Google and much more. Finding out which words visitors are using to find you is an essential information if you’re working on SEO to optimise your website and its position on search results.

Webmaster Tools is a great tool for those trying to succeed on their Marketing strategy as it can give you insights on how to correctly adjust your website and avoid penalties which can vary from losing positions in the search results to even getting your website removed from Google’s search results.

For more information visit:

Google Analytics

Google Analytics Overview

Catherine Blum writes an overview on Google Analytics and emphasizes how useful and important this tool is in the marketing industry. Google Analytics makes it easier to measure results and returns on investments.


Google AnalyticsIf you’re an online marketing company or someone aspiring to be an online marketing manager then you should be familiar with Google Analytics. Known as an essential tool in the industry, everyone or every company trying to succeed in the competitive market of online marketing should know its ins and outs.

Google Analytics is responsible for providing statistics for websites, videos, apps, Facebook pages and more. And once you set up your Google Analytics account you can configure it to analyse more than one website at the same time. So if you’re an organisation with 10 websites you don’t have to set up 10 different accounts to track each one of them.

This post will introduce the main aspects of Google Analytics so you know what you’ll be dealing with (or at least so you’ll know what you’re missing out on). When you login to Google Analytics you’ll notice a left sidebar that looks like the image on the left. This gives you a brief idea of how many features Google Analytics has. In the dashboard there’s an overview of your website statistics. First thing you should know is that the dashboard displays information of the last 30 days but in case you want to analyse other periods you can easily change the settings by clicking on the date displayed on the top right of the dashboard. You can also compare periods thus it’s easier to see your website progress. In the standard dashboard it’s possible to check the number of new visits and unique visitors, location of visitor, which browser they’re using, the bounce-rate (when people exit the website through the landing page without actually interacting with any other page), how long visitors are spending in your website (average visit duration), the revenue (if you have an e-commerce) and you goal completions, but you can customise the dashboard and set it to show only the information that are more important to you. In fact that’s one of the great things about Google Analytics: it’s customisable. Besides the dashboard you can also customise your reports so you’ll have easy access to your essential data. In addition, Google Analytics allows users to export data to several different formats, including excel and PDF, as well as e-mail it straight from the dashboard.

As the name suggests, Shortcuts permit users to create shortcuts that keep saved settings of a report they need to access frequently, whilst Intelligent Events shows alerts when a specific metric performs differently from what was expected. And Intelligent Events is another customisable feature in Google Analytics. There are two types of alerts: the ones that Google Analytics identify unusual activity in a metric or a custom alert in which the user defines when to be warned when a specific metric behaves unexpectedly.

Real-Time reports show updated information on how many users are on the website at that moment, where they’re from and what content they’re looking at. It’s a great feature for those working with social media as you can see public response right away.

Audience might be the most known and used feature of Google Analytics. Knowing your visitors can help you adjust your campaign to ensure maximum return. In Audience you get information on you visitors demographics (age and gender), interests, geolocation (language and location), behaviour (how many new/old visitors, how often they visit the website and how they interact with the pages), the technology (browsers) and mobile devices they’re using. It’s also possible to see the visitor’s flow in the website which means you can check their track, which pages they navigate on including landing pages and drop-offs.

The tab Acquisition is all about understanding the traffic your website is getting: where your visitors come from, if from a search or a referral website for example, how many pages they access per visit, how long are the visits, as well as the bounce rate. Within this tab you’ll find a Search Engine Optimisation (SEO) feature which is only available after you connect your website to the Webmaster Tools. In this feature you can find out what keywords your visitors are using to find you, which is a vital element for a successful SEO project.

Behaviour reports are about the website speed, the effectiveness of the search box in your website and more. In Conversions you can set up goals to monitor your website and pages progress as well as track your online store performance (if you have one of course).

This short overview doesn’t cover all the potential and benefits Google Analytics could bring to your business. There’s much more to be absorbed from this service and it can be done by accessing Google Analytics Academy in which you can do a course on the subject and learn how to use and understand all the features. For more information visit:

Google Plus Role in SEO



Google Plus Role in


Google is literally Google with a plus. The engineers who built it constructed it for SEO. It’s more than just a social networking site it is a Social Layer. Every action and interaction we make on Google is crawled and indexed by Google. It becomes more and more obvious that Google is using events within Google as ranking factors in Google Search.

Google can be a tool that can help boost a website’s ranking on Google’s search engine, to dominate search results above all other social platforms. Facebook and Twitter are important in marketing efforts but they impede Google from accessing much of their data, which limits their SEO effectiveness. While Google provides direct benefit to Google because it enriches the data it gets from Google users

Google and Web Influence

Google is growing at a high rate. The bigger your Google network the more it can influence your brand across the web. Google helps you to build your brand value through Google authorship. Branding yourself by adding personalization is one of the best ways you can use to build online reputation.  Those engage in a lot of social media activity are better positioned to gain a better online reputation because content shared by Google is an indication of its popularity.

Google and Social Signal

Social signal is a digital approval for a link made by sharing, liking, retweeting and 1’ing. It is one of the factors used to gauge authority and importance. A web page that shows a lot of social shares appears more important or authoritative than a web page with very few social shares. The more social signals created in favor of a website or a particular product page, the more it impacts its search ranking as a whole. Google’s search engine watches these signals and gives ranking to a site in search engine results. Google has the highest correlation according to a study made by Searchmetrics.

Google and Page Rank

Search results can be improved if you use Google network. A strong presence on Google can provide you a higher page rank and web visibility. Google Search treats Google profile and pages like a “regular” website, so they have Page Rank and can be just as powerful as other websites in terms of ranking. Google posts can indefinitely retain ranking, which helps brands capture more on search engine results pages. The best way to build pagerank on your Google profile is share content on Google and interact with other Google users to build an active following and gain visits to your profile. By integrating your social network profiles like Facebook, Twitter, LinkedIn, etc., to your Google profile will also help to rank higher in the search engines.

Tips on how to dominate Page one of the SERPs

1.       Build your Google circle

·         Get people to add you to their circle.

·         Find authoritative people or influencers then find conversation and contribute to them. People tend to notice when you  1, share, or comment on their posts more than once.

·         Find communities using Google search. Find friends and build influence.

·         Create communities of your own for influence and branding.

·         Use Circle Sharing to find circle sharing opportunities.

·         Make it easy for people to circle you by using Google badge to your site.

·         Watch the mentions. When you find influencers take notice of who they are mentioning and consider following them too.

·         Mention people in your post to be noticed with influential people and brands.

·         Grow your circle of influencer by curating/sharing the content of others.

2.       Post Original content to Google regularly

·         Update your content regularly to keep followers engaged.

·         G is connected to the world”s most popular search engine, content shared on Google now has the potential for a much longer lifespan than content shared on other networks.

·         Content you”ve shared with your followers will also show up in those followers” relevant searches increasing its visibility among followers across multiple channels.

3.       Make use of video and hangouts

·         Video doubles average time on page.

·         Video is 53 times more likely to appear on page 1 of SERPs than other types of content.

·         Video can be repurposed in several different ways.

·         G Hangouts create natural, organic content that that can be repurposed

·         When sharing videos on G , tag them up with relevant hashtags so they can be discovered by large groups of people interested in your content.

4.       Optimized keyword phrase on your content

·         The first sentence of your Google post becomes the Meta title, which is highly correlated with rankings and greatly influences click-through rates.

·         If it’s all possible try to work your target keyword phrase in close to the beginning of your G post.

·         Think about keyword strategy and how you can exercise it on your Google page.

5.       Look for Leaders on your niche

·         Look for people that have relevant following.

·         Get the leaders to curate your content in their stream so that  you can utilize the power of their circles to get your content into more Search Plus Your World page one SERP results.

6.       Get your Profiles and Pages in Search Results

·         Make your Google business page relevant to keyword search and Google will show your page in the results for those searches

·         Tie your Google personal profile to your brand’s domains that way Google can serve your profile in response to people who are learning more about your brand.


Keyword Research

Keyword Research Sydney Corporate SEO Company

Why keyword research is important for your business?

Imagine you lost your phone and you’re trying to find your friends at a crowded music festival. You have several different ways of doing that and one of them is just wander around looking and trying to see if you recognize anyone. But let’s face it: that wouldn’t be the most efficient way. In fact, the chances of finding them would be as big as finding a four-leaf clover on a clover field. So next step would be remembering you’ve defined a meeting point in a case the group got lost from each other: the pit area next to the stage. Ok, things are getting better but there are still a lot of people. So you remember they mentioned they would be close to the bathrooms in the pit area. That narrow things down a bit. Then you remember they were wearing customized t-shirts. And bingo! You’ve found them! At the concert, in the pit area next to the bathrooms and wearing those customized t-shirts.

This example shows how being specific helped finding a group of people in a big crowd. The same concept applies for when you’re defining keywords for your business: the more precise and relevant the easier will be to find it. Keywords will allow your business to be found by your customers among many different companies in which many of them are your direct or indirect competitors. If you don’t get found you have no chances of playing the game of attracting customers and it’s most likely you’ll lose potential business for your fellow competitors. So you’ll want to make sure you get this right if your goal is to be number one in search results.

Therefore rule number 1 for defining keywords is: think about your customers. What are the words they would use to find you? How do they think? What are they looking for? Once you’ve understood what they want it will be easier to narrow down the possibilities. For example, if you sell flowers online one option would be using ‘online flowers’ as a keyword.

Rule number two: check your words popularity. Which of the words you’ve judged relevant are the most popular among your clients? Once you know this it will be easier to target your efforts and work your way up to the top of search results.

If you misjudge the importance of the previous steps and without doing any research decide by yourself the keywords you’ll use it’s guaranteed at least half of your efforts will be wasted (considering the other half is just luck for getting one right). Keyword research will lead your company the right way and maximise the efforts and resources to the desired result: being easily found by your current and potential customers.

Kik Messenger for Business

kik messenger for business

Social messenger service Kik is in the news for all the wrong reasons at present – but like any social media platform there are good and bad sides to it. But can it be used positively for business? LOU LAPSO explores the possibilities …

Phone companies make huge profits on restricted data and text plans.  Now there is an alternative to contacting and standard texting with Kik Messenger which is a totally free, crazy-fast, cross-platform instant messaging solution business people are using all around the world to keep in touch with team members in real-time.

The application is available for most iPhone, Android, Windows Phone 7, Symbian and BlackBerry. It combines individual and group chats across wifi and 3G. Use Kik to chat, upload photos, sketches, smileys, share photos privately, voice messages and other content, making it a highly useful app for entrepreneurs.

Save money with Kik. Send text without bothering about exceeding data or text allotment. Kik permits you to send several texts as you would like without having to worry regarding the huge phone bill that”ll be waiting for you at the end of the month.

Compared to SMS (text messaging) Kik is faster, it has a real-time feel. It’s like having a real conversation with your team.  This makes the option of business conference chats and communicating via messenger to co-workers in other countries more than possible without sacrificing your text messaging box, skype minutes, and even Facebook login.

With the added ability to send & receive photos, Kik is the best business communication tool. You won’t need to attend an hour conference when you can just message it in. Picture sharing feature lets you check status of production as they happen.

You can have a group conversation or conference simply by adding your staff to the conversation.

The Kik application has a simple design that is easy to use, which makes it a popular business tool. The user interface is simple, straightforward and not cluttered with advertisements and nonessential features.

Kik provides message status notifications, letting you know if your message has been sent and delivered to your team and the time it has been read and when the other person is typing a reply for you.

You don’t have to run Kik all day. It has a push notification; you can close it and still know when you have a message. You can even leave an offline message. Close it when you are done.

Privacy is important in business communication and Kik’s username rather than phone number allows for more security than some other competitors. You can save yourself from annoying phone calls. Kik lets you create your username and give you complete control over your privacy. You can block anybody you don’t want to communicate with. If somebody new wants to contact you they will get a notification that you have to send a message to them first.

Kik also integrates HTML5 powered apps called Cards. The Cards enable Kik to quickly create and deploy cross-platform that lets users find, watch and send YouTube videos, forward images or create sketches across the web and share them with coworkers without exiting the app or downloading anything new.

Give Kik a try today for your business and see what you’ve been missing out on!

If you”d like Kik Messenger for Business Training or management and development by our social media agency in Sydney call 1300 321 814.

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Pure Linen Sheets Australia

Pure Linen Sheets Australia
Pure Linen Sheets Australia

Looking for pure linen sheets in Australia?

Linen is one of the oldest fabrics known and used by man. There are records showing it was extensively used in the ancient Egypt thousands of years ago. Egyptians used the fabric for clothing, wearing long white vests as those usually seen on paintings, as well as for wrapping deceased wealthy family members. Merchants seeking to build new markets then exported this fabric from Egypt to Ireland, France and several other countries.

Ireland and France started then growing their own flax, which is the fibre the linen is made from. Ireland, at the time, invested more in the linen production in order to compete with cotton fabrics that were being supplied by the British at a lower cost and larger scale. Turning flax into linen was mostly a handmade process until spinning machines began to be used in this fabric manufacturing. The weaving techniques, though, were transmitted throughout entire family generations in both countries, contributing to achieving a high product quality known today. Nowadays, Ireland doesn’t grow flax in large amounts, making it necessary to import most of the material from other countries including France.

In the beginning of the use of linen in Ireland it was common for men and women to wear linen shirts and dresses that were meters and meters long. In France, for instance, linen was commonly used on tablecloths and napkins as well as on clothing. Linen used to be a symbol of great status at that time, being used by important people in society such as kings and priests.

The northern region of France has great natural conditions for growing flax allowing it to be exported to various locations around the world. An Australian company named Simply Linen, for example, uses French flax in its luxurious creations. They offer to their customers several different products made of pure linen, such as flat and fitted sheets, sheet sets, duvet covers, pillowslips, tablecloths, table runners, placemats and napkins, as well as other gift options like hand towels and lavender linen sachets. Simply Linen also offers handmade personalized monogrammed linen and even makes custom orders, in case a client wants a special sheet size for example.

Whoever is looking for linen products these days is sure to find high quality products worth the investment and that will last for generations to come.

For more info on where to buy pure linen sheets online in Australia click on: linen sheets australia

Search Engine Optimisation

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We caught up with Stewart Dawes of our Sydney flagship Atomic Digital to get down and dirty about search engine optimisation and how it benefits businesses who take it more seriously than their competitors …

Tell me a bit about Atomic Digital?
Atomic Digital is a boutique digital marketing and media agency. We’ve been in development over a 14-year period of online publishing. Recently over the last four years, nearly five years now, we’ve developed ourselves into a company that’s specialising in search engine optimisation or SEO, as well as social media management and development.
Also social media development, because management is only part of the picture, and also, of course, website design, and an expansion of our web presence for small to medium business.
What experience do you have in this field?
We started 14 years ago publishing an online guide to cafes, restaurants and bars in Sydney. Over the years that we ran that website, we got a great insight into the algorithms and mechanics of Google, how to search engine optimise pages to rank restaurants, cafes, exceptionally well.
Also, we developed skills around animated GIF creation, how to use them, and also landing pages text as opposed to editorial text so content development has been an ongoing aspect of the work we do. 
As well as photography, social media, virality of all of that across Facebook, Pinterest, Twitter, and Instagram. We’ve certainly got a lot of clients going hard into those platforms at the present time.
Is there anything you’ve done to improve your knowledge in the last year?
Well, one of the things that we moved into a lot was delivering workshops for small business, also government and universities, and one thing about delivering training is you have to sharpen up your knowledge – so a great deal of daily reading and consideration of whatever’s coming out.
There’s not really much in the way of official courses around social media at this stage, so we put a lot of time into keeping up with the trends, and then, of course, passing on the knowledge to workshop attendees. 
Then of course in many cases, working with them, to actually test out what’s breakthrough new information and methods, and what’s most likely to just be a fad. You get an instinct for it after a while. But nevertheless a lot of it has been trial and error to determine from a business point of view, if there’s a worthwhile return on investment from Instagram and Pinterest, and how does that happen in the Australian market, for starters.
What”s Atomic Digital”s philosophy towards work?
Well, our philosophy towards work is a bit like, one of the things about social media, there isn’t really a set of clock on, clock off time. It’s pervasive. There are times where we have staff who might work a 9 to 5 or a 10 to 6, but equally, sometimes it’s things that happen outside of those times that are very important to getting the message across.
We’ll cover weekend events, sometimes weeknight events as well. And so our philosophy is that it’s vital to capture people when they”re on the internet and when they have a bit more time as well. And a lot of this space is now mobile as well.
I guess our philosophy is we have to be much more pervasive, and that even with some of our more established clients, our philosophy remains that we”re still just scratching the surface of the potential of the market.
Why do you think a company should hire Atomic Digital?
One of the things that we are pretty serious about is, actually “being serious”, that’s the first thing, and being honest about where their company is at.
One thing we don’t like to do is pad out reports that a client will never read, but they feel satisfied because they’ve got a 12 to 20 page document that tells them all sorts of things that they don’t need to know.
We try to focus on the reality of where a client is at, where they’re moving to. We’ve got over 20 websites now, which are very well established, which we use to supply premium links from, and so we deal with integrity as a number 1 factor, and we don’t try to sugar coat the reality of what where a client is and where a client needs to end up to make money.
If a business is just not suited to where we are at or to our social media networks or we feel that search engine optimization is not really for them, or social media is not for them, we actually tell people straight off. We don’t want to take on work simply just to make ourselves some revenue and then have an unhappy client at the end of it.
We only take on projects that we think will really make a difference to our lives that we will enjoy and be able to actually have a dynamic effect on the client’s fortunes. And so we only take on those sort of projects that we know that we can create a real benefit to a client.
What is Atomic Digital”s greatest strength?
Our greatest strength is in many ways, we know that social media and search optimization really have to be treated as separate things. There can be some correlation, but at the end of the day, you’ve got to say that social media has not been set up to help with Google rankings. Some of them do, and it’s an ever changing space. 
I think our greatest strength is that we provide clarity around what we’re doing and we don’t like to muddy the waters and keep you guessing. We really do want to continue to provide great clarity for what is being achieved, what can be achieved, and what can be grown for our clients.
Yes, clarity is what we train in, I guess.
What motivates you to do your best for the client?
One of the key things that we have is we want to work with people who we are going to get along with and if people just don’t have the mindset that’s suitable to us, then we prefer to actually not have them as a client. 
That has actually had a tremendous effect both on me and the people within our organization that we’re always working with positive, aggressive intent in a way on the client’s behalf. We’re passionate about it.
It’s heartfelt work, and if the client turns out not to be appreciating that, we actually prefer to move on and just work with people who we can all be motivated and enthusiastic together. 
That’s a huge part of our vision and our motivation definitely.
How does Atomic Digital measure their success on the job?
From an engine search optimization point of view, the ultimate measure is Google Rankings, so we really tend to watch those all of the time and part of it is that we play to the strengths of what is ranking and then we try and give that more fuel if something does start ranking really well.
We look after that and protect it and make sure that we feed it in organic ways that can actually then make it go even higher.
The first thing is obviously measuring the Google Rankings, but hand-in-hand with that is ultimately a return on investment, ROI, and we want the feedback from clients as to where they are growing.
That’s usually the thing that motivates us is hearing that they have, in many cases, business goes up by 50%. In some cases, this starts to sound farfetched, but in many cases, clients can see a doubling of their revenues through really getting going online. So sometimes it can be 200%.
Even more, I know this might sound very farfetched, but of course, it can go even further than that. Because if a business is not well established online, at the end of the day, they’ve been shooting themselves in the foot through inaction. We really do look to measure that.
Now social media, we really don’t like to put a short-term measurement on that because the bottom line is you’ve got to achieve a level of critical mass in your target markets in order to actually get a return on your investments.
We actually really look to have clients who aren’t chasing a short-term dollar if they are going into social media. With search optimization, you can chase something short to midterm.
But the measurement of social media for us, the first 12 months is all about growing an audience, growing followers and fans, and making sure that there is some sort of engagement happening with those people, and really trying to target whether it’s a location, such as Sydney or Melbourne, or whether it’s something broader like Europe.
We’re looking to target both locations and also interest in the client”s product or service.
Last question. What gets you up in the morning?
Instagram is the thing that gets me up in the morning. I like to wake up and sometimes before the coffee is even being poured, I’m sort of considering what it is that we can get out and post for a client just to get some momentum happening.
Try to catch the Instagram people who are on the train to work and they’re having a flip through Instagram. Just trying to get something in the way that”s happening even before 9 a.m. or perhaps the next time would be the coffee break, briefly looking at what people do there as well.
The thing that gets us going is start with Instagram and from there, of course, move through into SEO, and check the clients’ rankings and see how things are holding up, and have there been any Google bots that have run through the course of the night to change some things.
Coffee of course gets me up in the morning, that’s for sure.
To get Search Engine Optimisation happening for your business call 1300 321 814

Fashion SEO

Over the past few years we”ve had a number of fashion industry clients requiring SEO and sometimes social media to get their rankings – and we”re proud to say that we”ve successfully ranked a number of small boutique fashion businesses ahead of industry giants such as David Jones, Myer and Westfield.

Some of the phrases we”ve achieved industry-conquering Google rankings for are:

Window display features
Window displays
Window display designers
Window display manufacturers
Point of Sale Displays
Point of Sale display units
POS displays
Point of purchase displays
Acrylic fabrication
Acrylic fabrication company
Acrylic fabrication companies
Acrylic displays
Plastic fabrication
Event management displays
Industrial design
Industrial design companies Sydney
Point of sale manufacturers
Point of display
Visual merchandising
Visual merchandising managers
Visual merchandising manufacturers
Visual merchandising Sydney
Visual merchandising companies
Visual merchandising companies Sydney
Visual merchandising companies Australia
Visual merchandising designers
Visual merchandising displays
Visual merchandising window displays
Display towers
Shop Fittings
Retail window displays
Window display ideas
Retail window display designers
Floor displays
Counter displays
Fashion retail shop displays
Display stands
Museum boxes
Museum cases
Instore signage
Retail signage
Fashion signage
Point of sale display
Point of sale displays
Shop display
Shop displays
Shop window displays
Brochure stands
Display stands
Display design
Display boards
Display cases
Acrylic display stands
Jewellery display
Make-up cabinets
Make-up displays
Shop displays
Shop fit-outs
Display cabinets
Retail display
Retail displays
CNC routing
Laser cutting
New Zealand
Store display fixtures
Brochure display stands
Make up display stands
Jewellery display stands
Perfume display stands
Beverage display stands
Product display stands
Window display and installation
Installations for retail
Installation for events
Installation for fashion shows
Prop designs
Timber fabrication
Retail showroom design and manufacturing
Showroom displays
Make-up counters
Set designs
Design and manufacturing
Mens boxer shorts
Cocktail dresses Sydney
To contact us for fashion industry search engine optimisation, email us or call us on 1300 321 814.
Most Searched Terms: Fashion Industry SEO, Window Display SEO, SEO Sydney, SEO company Sydney, Corporate SEO,  Visual Merchandising.

Hearing Loss

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Have You Heard? Hearing Loss Is Getting Louder …

By Stewart Dawes

What”s that you say?

As an ex-rocker who then spent many a night in front of rock band speakers taking photos of somewhat more successful rock acts, I knew what it was like to start to give up on conversations in venues that even just had slightly muddy sound backgrounds.

I stopped talking to quietly-spoken people – and even in more gentile small bars, I found it hard to hear what people were saying to me from a metre away.

So as a survivor of tinnitus and yet a person who in my forties feel that I need the TV turned up to “really enjoy it”, I”ve had a vested interest in getting to know the people at HEARnet and to understand the demand that is growing out there in their industry.

We recently found 15 searches that are in high demand and as of 19 May 2013 we”re working on ranking them better for all those terms.

HEARNET SEO Keyphrase searches and page destinations

1. Hearing Loss
140 million search results
#10, #12, #13, #14 or even #15 (currently volatile) is this page:
Also included in first appraisal:
12 May 2013: Home-page SEOed for hearing loss
Linked to from home-page:

2. Hearing aids
47.6 million search results
Not seen 1st ten pages
Newly SEO-ed Homepage has ranked #52 for “hearing aids”
Designated page – SEO-ed on 17 May 2013 – as at that moment, showing up would you believe at exactly #100:
Recommendation 1: expand the editorial on the designated page by at least 1 paragraph.
Recommendation 2: On other pages of the site, where you mention “hearing aids” plural, link to this designated page (internal links)

3. Cochlear
3.78 million search results
Was #24, now fluctuating between #20 – #22
4. Cochlear implant
1.77 million search results
Was #29, now 2 rankings with a #23 and #24:

5. Cochlear Implants
This page again, at #14:
For reference at #11 and #12
6. Hearing impairment
4.3 million search results
Needs a Post written because no URL identified as having /hearing-impairment in it
Not seen first ten pages

7. Tinnitus
tinnitus 27,100pm
tinnitus treatment 2,900pm
Not seen first ten pages
Will need a LOT of work as 9.45 million search results
Above page has just been SEO-ed 17 May 2013
Most Searched Terms: tinnitus symptoms, tinnitus, tinnitus treatment, tinnitus australia, tinnitus clinic, hearing loss, tinnitus causes, what is tinnitus.

8. Hearing devices
Not seen first ten pages

9. Hearing Technology
Only 320 searches per month: however there is already a URL created with this phrase – and it”s ranking at #4.
Page SEO-ed on 19 May 2013

10. Hearing problems

11. Hearing test
Not seen first ten pages

12. Hearing testing

13. Audiology

14. Audiologist
This page SEO-ed 19 May 2013

15. Hearing protection

Offsite SEO:

Hearing Loss Rock Bands

Hearing Loss & Hearing Aids

Most Searched Terms: hearing loss, hearing problems, hearing aids, devices, hearing technology, tinnitus, cochlear implants, SEO sydney, search engine optimisation, cochlear implant, hearing loss in australia, hearing loss clinics sydney, melbourne, brisbane, perth.

Rubbish Removal Sydney

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Building a website from the ground up with SEO principles applied every step of the way is the ultimate way to get highest possible Google rankings, and it”s something which we”re very experienced at.

So when Doyle Brothers approached us with a complete website rebuild in mind, we were champing at the bit.

Many hours of research went into understanding their business and equally, exploring the keywords and keyphrases, and search volumes related to them, in order to prioritise an initial 18 pages of website build.

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PAGE TITLE: Waste Collection Sydney
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PAGE TITLE: Materials Recovery Facility Sydney
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PAGE TITLE: Paper Collection Sydney Cardboard Recycling Sydney
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PAGE TITLE: Paper Recycling Sydney Cardboard Collection Recycle Facility
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PAGE TITLE: Skip Bins Sydney: Mini Skip Hire: Rubbish Skips
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PAGE TITLE: Recycling Sydney:
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PAGE TITLE: Cardboard Recycling Sydney: Paper Recycle Company
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META-DESCRIPTION: Call us (02) 9999 2111 for waste management inc. paper and cardboard recycling …
META-DESCRIPTION: Call us (02) 9999 2111 for waste management and rubbish removal in Sydney including paper and cardboard recycling …
More on …

Most Searched Terms: Rubbish Removal Sydney, SEO Sydney, Social Media Management, Search Engine Optimisation, Corporate SEO, SEO Company Australia, Best SEO Companies, Waste Management Sydney, Paper Recycling, Cardboard Collection.

Tours From Sydney

You know you”ve made it in social media when the PR company behind the horsie spectacular Cavalia contact you to give you a free double-pass of VIP seats including backstage food and drinks and all they want you to do is do a few tweets about the show!

Such was the recent case for our client Farmstay Australia as the tour guide Sally a.k.a. Aussie Farmstay has got over 15,000 followers on Twitter – all organically-grown followers.

Needless to say she had an enormously great night. What girl doesn”t love horses?

While social media is all love and light, and Sally also has a very successful Aussie Farmstay Facebook page with over 3700 fans last time we looked, the tours from Sydney battle at the top end of Google is ever-tougher – and that”s why Sally originally sought us out.

Over a 12-month period we”ve achieved a great array of ranking successes for Sally such as:

Farmstay Australia ~ a #6 out of 745,000 search results.

Aussie Adventures ~ a stable #5 ranking out of 10.9 million search results

Blue Mountains Tours ~ a #9 ranking for a website that”s only 4 months old.

However her latest assault has begun, and that”s a thrust towards the surprisingly popular keyphrase tours from sydney which is searched by over 40,000 people.

Apart from “tours from sydney”, we”re also chipping away at any kind of ranking for Outback Australia though like any term of this breadth, we”ve got a 12 months time-frame for this one.

For more info on Search Engine Optimisation call Stewart Dawes on 1300 321 814.

Most Searched Terms: tours from sydney, tours australia, outback tours, tourism industry SEO, SEO Sydney

Corporate Wellness vs Company Wellbeing

corporate wellness company wellbeing SEO sydney australia financial literacy educationWith Alisdair Barr

In the search for corporate wellness, there’s the desire to optimise company wellbeing through the financial literacy of its employees via education programs.

The more I speak to Gen Y the more I realise what is important to them, we know they are different but what is it?

Well it is this workforce that will determine the future of the business and smart businesses are now aware that attracting, engaging and retaining this group is key.

They are looking for an employer that enables them and stands for what is important to them and their goals, not just their pockets.

Aon Hewitt suggests that understanding human beings reasons for living, enabling personal dreams and goals, and providing an engaging flexible workforce contribute to being an employer of choice and that staff don’t move for money alone.

We do know that people will leave an employer if they do not think that the employer has their personal wellbeing on their agenda.

There is a real opportunity at the moment to use current changes in superannuation legislation to use financial education as an employee program to support the individual goals and leverage these changes to improve the financial wellbeing of staff.

Most Searched Terms: Financial Literacy, Financial Education, Employee Programs, Financial Literacy Education, Employee Wellbeing, Financial Literacy Training Sydney, Company Wellness Australia, Corporate Wellbeing.

Accommodation Hunter Valley

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Accommodation Hunter Valley & Other Self-Contained Search Terms …

Englewood Ridge provides self-contained accommodation in the Hunter Valley betwixt Pokolbin Lovedale & Rothbury. A boutique guest house, it rivals luxury hotels for comfort, elegance and executive status.

Where it beats them is in the opportunity to gather larger groups together for a more at-home experience – people can enjoy each other”s company in a more secluded and private environment.

Hotel rooms tend to cater for couples or small family units but when you want to bring more people together it can be tricky getting 8 or ten people into a place where everyone feels comfortable. Englewood Ridge is such a place.

NOW #10 (peaked at #9 needs new work) : accommodation hunter valley 27,000 searches per month
NOW #3 : self contained accommodation hunter valley #4 / 320 searches per month
NOW #11 : self contained accommodation pokolbin – not seen first 10 pages / 36 searches pm
NOW #4 ORGANIC : self contained accommodation lovedale #12 / Zero pm
NOW #1 : self contained accommodation rothbury #2 / Zero pm
NOW #4 : hunter valley self contained accommodation #5 / 320pm
NOW #5 : hunter valley accommodation house #15 / 880pm
NEEDS WORK : hunter valley boutique accommodation – not seen 1st ten pages / 320pm / local 260pm
NOW #12 : hunter valley accommodation #41 / 27,100pm
NOW #5 : hunter valley accommodation houses #13 /  Zero pm
hunter valley guest house – not seen 1st ten pages / 720pm / local 590pm
rothbury accommodation #8 / 1600pm / local 480pm
lovedale accommodation #50 / 590pm / 480pm
accommodation rothbury hunter valley #28 / 46pm
accommodation lovedale nsw #48 / Zero pm
accommodation rothbury #11 / 1600pm / 480pm
accommodation in rothbury #10 /  1600pm / 480pm
house accommodation hunter valley #12 / ZERO pm
hunter valley house accommodation #12 / 880pm
accommodation lovedale #17 / 590pm / local 480pm
lovedale accommodation hunter valley #19 / 91pm

While the above may seem very focussed in fact there are many search terms which are superior to the above such as:

luxury accommodation hunter valley 1,000pm
hunter valley hotels 22,200
hunter valley cabins 1,900
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accommodation hunter valley pokolbin 590pm
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